Our fabrics are all print-on-demand to reduce textile waste in the environment

It is possible to have the best of both worlds by caring for the environment & creating gorgeous fabrics just for you. We use a range of natural, eco-ethical base cloths combined with best digital printing practices to print-to-order, thereby reducing textile waste. 


Our base cloths are friendly to our environment. We use both linen and hemp/organic cotton blends.  Because they are all natural fibres the products are biodegradable and recyclable.


Linen comes from the flax plant and is eco friendly in many ways. From being able to use the whole plant (not just for textiles, but for others things such as the medicinal properties of the flax seed, it's also used in paper, heat insulation and soap to name a few).

Did you know:

  • The flax plant requires less pesticides and water than cotton
  • As a crop flax reduces soil depletion because it is gentle on the land and aligns into modern crop rotation cycles
  • Flax doesn't require much energy to process it
  • Flax linen is much stronger than cotton, which means that drapes and upholstery made of linen is made to last and means less textile waste in landfills. 


Hemp is the darling of the eco-friendly world and is perfect for your home interior design.  It can be grown completely without the use of pesticides, fungicides or herbicides. It is a natural weed blocker and has a much higher yield than cotton while requiring less water to cultivate. It is such a powerful plant is it can even be planted to remove impurities from the environment, including soil contaminants. Heart Ethical loves this, it's like a superhero plant!

The hemp fibre is also extremely durable, a natural flame retardant, and naturally resistant to mould and mildew - what's not to like about our darling hemp?


At Heart Ethical we know that 100 percent hemp can seem a rough, this can be reduced with washing. We've reduced that further with a beautiful organic cotton blend, where you get the best of hemp and the softness of cotton without the environmental footprint.

Regular cotton is unfortunately very hard on our planet. Regular cotton covers 2.5% of the world's cultivated land yet uses 16% of the world's insecticides, more than any other single major crop.

Organic cotton provides a better solution with biologically based growing practices, which offer a healthier and cleaner product, and benefits the planet. Surface and groundwater are protected, insecticides are replaced with the manipulation of ecosystems and long-term prevention of pests occurs through beneficial habitat planting. These measures help to eliminate the use of toxic chemicals used in cotton. One of the trade-ups of this approach is that the soil has higher organic matter content, thicker topsoil depth considerably reducing soil erosion. 


Digital textile printing is a dramatically different from screen printing. While traditional printing is aligned to mass production and long runs, it is the opposite that is true for digital printing. This sea change allow for Heart Ethical to easily customise our designs so they are the perfect match for you. The environmental footprint of digital printing is less than that of traditional screen or rotary printing. There are less harmful chemical used and the inks used are water based.

Waste is minimised as there is little clean up. You also print only what you need, rather than metres upon metres that may not get used.

The printers Heart Ethical use are committed to investing into the latest technology to ensure the best print results and reduce impact on the environment. 


Heart Ethical is committed to the environment, down to the packaging. It's important that your product arrives in perfect condition, and unfortunately plastic is one of the few products that will protect the fabric from unexpected fluids (such as rain!). Heart Ethical has researched oxo-degradable products, but they haven't come up to par. The best option we have found is plastic made from recycled plastic. Please recycle our bags, because they can be reused. Reduce, reuse, recycle!


We try to reduce waste in everything we do and don't throw out fabric. We do create samples of new designs that are then used for marketing or gifts. If we're ever in the situation where we occasionally can't use our samples for Heart Ethical business, we donate the fabric for local community projects.